Internet marketing is undoubtedly the way forward for all busineses as they strive to maximise sales opportunities on the world wide web. Well planned and executed Internet marketing campaigns can deliver global and local reach of target markets and facilitate fantastic growth opportunities for those organisations that have a clear strategy.
Search engine optimisation (SEO) or search engine marketing is a cross between science and witchcraft that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. The team at Click Innovation have an in depth knowledge of both on site SEO coding and off site SEO activity such as link building.
Our tactics continuously evolve so that we consistently deliver great results for our clients. We apply our proven SEO process so your website will achieve that same high level of success that our other clients have enjoyed.
In addition to search engine optimization, we provide other Internet marketing services including: search engine friendly web design, pay-per-click (PPC) advertising campaigns, link building programs, social media optimisation, blog optimisation and promotion, targeted local search marketing, and mobile marketing optimisation.
At Click Innovation we help our customers to gain real measurable business benefits from their targeted Internet customer base by utilising the most appropriate Internet marketing strategy available to them.
We understand the need to make a demonstrable return on any Internet marketing investment and work with our clients to promote their business online so that the right people are finding their Website, making contact, and ultimately buying their products or services.
Click Innovation build visually persuasive and optimised Websites that use our conversion architecture to convert more of our clients target visitors into actual revenue generating customers.
Click Innovation focus on delivering real business benefits to our clients through the effective use of today's most powerful marketing medium - the Internet.
The Click Innovation Optimisation Services include:
Key Phrase Analysis – Click Innovation undertakes detailed market research to identify the best key words and phrases to use when optimising your Website. A statistical analysis is performed to identify the number of searches conducted on the Internet for the targeted key words and phrases for your Website and the number of competing Websites/WebPages for those terms .We use this analysis to determine which key phrases will bring the most effective and targeted traffic to your Website.
Website and Page Content Analysis – a detailed analysis of all content to be optimised for key phrases, including editing of copy for keyword density, frequency and distribution. Meta tags, Meta descriptions and Keywords are created for each optimised page and for the titles of those pages. In addition your site will be reviewed for Website usability, call to action evaluation and the strength of your Unique Selling Proposition.
Google Site Map production and "Spiderabilty" Testing - Site Maps are made available to the Top Search Engines that drive the majority of all Search Engine traffic.
Directory Submissions - research and selection of the most appropriate categories for Directories is carried out and titles and descriptions for each Directory submission are created.
Link Building Services – Click Innovation has recognised that the number and quality of links , linking to your Website is becoming increasingly critical in achieving high search rankings for search engines. Most of the major search engines now factor link popularity into their relevancy algorithms. As a result, increasing the number of links to your site improves your Search Engine rankings. If there are no targeted inbound links to your Website, your search engine rankings will suffer. We use a methodical process of improving your Website’s link popularity and therefore your search engine rankings.
Effective Search Engine Optimisation is a highly skilled and time consuming activity. For it to be successful it needs to be carried out by a specialist company.
Over time, Search Engine Optimisation is by far the most cost effective way of attracting visitors to your site.
