Search Engine Optimisation
Click Innovation is a software development company that understands the different elements that you need to get right to achieve first page listings in the Google search results.
We don’t actively market our search engine optimisation (SEO) services but have achieved some fantastic results for ourselves on competitive keywords and so have had requests from clients to do the same for them. As a result we now have multiple examples of our clients achieving impressive search engine results also and are happy to provide these SEO services on request.
The key elements that you need to consider if you want to be viewed favourably by the search engines are:
- The onsite coding needs to be in a search engine friendly format
- You need to add fresh relevant content to your website on a regular basis
- You need links to your website from other websites – these are seen as votes of confidence by the search engines
- You need to embrace social media
We can help in all these areas but you need to start by choosing the keywords or key word phrases that you want to rank highly for in the search engine results.
We take a sniper rifle approach and carefully target relevant keywords that are searched for in volume in the UK on a monthly basis. We can help with this research and show you the number of monthly searches for a refined list of relevant keywords. There is a trade-off between high volume and relevance to what you are promoting.
Once you have selected your keywordsthen you need to optimise your website home page and create a specific page for each key word - we recommend a maximum of six keywords so that you can focus on them. You will get far more relevant website visitors by achieving first page listings for six high volume targeted terms than for twenty other keywords.
Fresh relevant content is very important and the search engines like to see additional up to date information when they index your site with their spiders. In reality most companies are too busy running their businesses to change the pages of their website on a regular basis. We recommend that you incorporate a blog as part of your website and display your latest tweets also. Twitter gives you a quick and easy way of adding fresh content to your website in real time and the blog will allow you to write articles which your prospects and customers will find interesting. Interesting content is the key to encourage visitors to return and the search engines know this which is why they value it so highly.
Link building is the most important and time consuming activity linked to search engine optimisation. This is where we spend most of our time and without a good link building strategy your website has virtually no hope of achieving high search engine positions. Google awards a PageRank to all websites and in the ideal world you would like websites which are extremely relevant to your industry with a high PageRank to link to your website from their home page. In reality you need a mixture of inbound links from different sources and you need to add inbound links on a daily basis. In a similar way to fresh content the search engines like fresh relevant links to be pointed at your website.
Of course search engine optimisation is only one way to drive visitors to your website; we also have extensive experience with other forms of online marketing or Internet marketing and would be happy to help if required.
